Blog

Long-form thinking on prep, competing, and everything around it.

The deeper writing lives with The Whole Prep Project™ — here's the latest.

From The Whole Prep Project™

The metagame of competing, in long form.

Full articles on prep, mindset, and the parts of competing that don't fit in a caption — published through The Whole Prep Project™.

The Gap No One Talks About
Why elite competitors aren't doing what you think. Everyone's chasing a better coach — the ones at the top are solving a different problem entirely.
Read on Kit →
What Really Happened When I Competed in Japan
A chaos-filled peak week overseas, the hard-won lessons that came out of it, and what Amy would do differently next time.
Read on Kit →
Control and Sabotage
Is your need for control sabotaging your prep? What's really going on when every detail feels like it has to be managed — and what to do instead.
Read on Kit →
Follow Along

Shorter, more frequent — on Instagram.

Day-to-day content lives across three places, depending on what you're after.

Coaching — AKE Performance
@AKE_Athlete_Performance
Athlete — My Own Journey
@amykingifbbfigure
Membership — The Whole Prep Project™
@wholeprepproject